Understand whether ad spend is driving real visitors, sign-ups, and return visits.
Admin-only — same email allowlist as Admin
(WORKSHEET_QUALITY_ADMIN_EMAILS).
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Compares the selected range to the immediately prior period of equal length.
Log weekly or campaign spend manually. ROI is calculated against the selected date range above.
Sessions and new accounts grouped by day, week, or month. Use this to see if ad campaigns create traffic spikes.
Are visitors only browsing, or creating accounts? Compare guest and signed-in sessions over time.
Where visitors come from (Facebook, Pinterest, Google, direct, etc.). Click a channel row to drill down — pages visited, campaigns, funnel, and where they went next.
Top page-to-page paths within the same visit (same browser tab session).
Breakdown by utm_campaign — maps to your ad creative names (e.g. math_practice, grammar_help).
Top pages with hostname prefix — app.k5genie.com/ vs www.k5genie.com/ are shown separately.
For each page: views, distinct sessions, sessions that downloaded a PDF, and sessions that completed sign-in.
Session-level funnel: page view → open tool → sign-in prompt → click → complete sign-in → PDF download → generate result. Drop-off between steps shows where to improve conversion.